Principal Product Designer · Northern Virginia
I design, prototype, and ship product systems for ambiguous bets.
Product strategy, interaction design, systems thinking, prototyping, and AI-assisted development in one pair of hands. Strong taste, clear judgment, fast loops, and shipped work that holds up.
Most recent: AI usage doubled across Axios HQ after a 90-day rebuild
Craft and scale, held in the same hands.
I am a hands-on product builder with leadership-grade judgment. I shipped a multi-tenant SaaS from zero to production, redesigned an AI-captured CRM surface that lifted daily active users by 40%, and led an AI-assisted product rebuild that doubled AI usage across the platform. I build reusable systems that compound: at Microsoft a reworked onboarding flow cut global partner onboarding time by over 60%. I still build because the work gets sharper when strategy, craft, code, testing, and customer feedback stay connected. AI runs across research, design, development, and testing as an operating model, not a demo.
The through-line across the work is products that have outgrown their shape: Microsoft partner onboarding redesigned into a reusable platform system, SalesforceIQ's machine-captured CRM data redesigned into a workflow people could trust and act on, Axios HQ's product architecture rebuilt before AI could scale, and Nibbble and Kintsu Portal designed from first principles with product model, interface, code path, AI loop, and customer feedback all in the same hands.
Featured work
Nibbble.io
Multi-tenant SaaS live in productionSquare POS and Stripe payments integratedRoadmap set with a four-restaurant customer councilKintsu Portal
15 operational pages in 72 hours544 tests passing at branch mergePHI gate scans 158 columns, zero PHI foundSalesforceIQ
+40% daily active users on Contact Gallery+34% duplicates mergedAI UX inside a CRM, before AI UX was a categoryAxios HQ
Information architecture rebuilt within 90 days2x AI usage across the platformWorked across PM, Design, Research, Product AnalysisMicrosoft
Global partner onboarding time cut over 60%Reusable onboarding system at platform scaleEarly proof systems thinking pays at scale
Currently building.
Three ventures in production. This is where I keep my hands on the craft and pressure-test how I operate with AI. These run as proof-of-currency work, alongside advising and fractional engagements.
Nibbble.io
Founder and product lead
Multi-tenant restaurant loyalty SaaS, live in production with Square POS and Stripe payments. Roadmap set with a four-restaurant customer council, with hard safety rails on every release because the customers are real.
- Production v1 live at app.nibbble.io
- Square POS and Stripe payments
- Four-restaurant customer council
Kintsu
Product design lead and full-stack builder
Operations cockpit for a multi-location medspa, built as a Simple Cortex engagement. Deterministic pricing, privacy-safe architecture enforced in CI, and an AI layer bounded by tool contracts.
- Operations cockpit, not an admin panel
- Deterministic pricing engine
- PHI-free architecture enforced in CI
Simple Cortex
Founder and operator
AI consulting practice in Northern Virginia. The operating model is governed in git: local-first model routing handles the volume, with a cloud fallback when judgment matters.
- Operating model governed in git
- Local-first routing, cloud fallback for judgment
- Three named agents in production
Recommendations from people I have led, partnered with, and shipped alongside.
01 / 06
“Mohsin is a rare blend of creative vision and executional precision.”
Open to
Let's talk.
In market for Lead, Staff, and Principal Product Design roles on AI-enabled, platform, SaaS, and systems-heavy products. Advising and fractional work runs through Simple Cortex.
